Is Blogging Still Worth It for Photographers?
how to actually show up online
Hey fam,
I don’t know about you, but I’ve been hearing it for years: Blogging is dead. Social media is where it’s at now. Everyone’s just on Instagram. Why would anyone read a blog post anymore?
And yet, most of my clients still find me through Google. Not Reels. Not hashtags. Not even referrals.
They search for something like “family photographer near Minneapolis” or “at-home photo session ideas,” and they end up on a blog post I wrote months or even years ago. That’s the part people forget: when you take the time to write something once, it can keep working for you in the background.
But you don’t have to take just my word for it.
I recently talked with Jessie and KP from Inkpot Creative, two folks who help photographers create websites and blog strategies that actually feel aligned and do the heavy lifting when it comes to SEO. They work with photographers of all kinds—family, wedding, branding—and they had a lot to say about what’s working right now. Here’s some of what we covered.
Why Blogging Still Matters (Even in 2025)
Your website only has a few static pages. A blog adds depth.
Most photographers have a homepage, an about page, and a services page. Maybe a contact form. That’s it. It’s a thin layer of content. When you write blog posts, you’re expanding your site with useful, searchable info—giving Google more to work with and your clients more chances to find you.
People are still Googling everything.
Think about the last time you bought something over $500. Did you just click “buy” after seeing an Instagram ad? Probably not. You researched. You looked for reviews. You searched for real information. Your clients are doing the same. They want to know what it’s like to work with you, how to prep for a session, or where the best photo spots are in their area. You have that info. A blog just gives it a home.
It’s about trust, not clicks.
Blogging isn’t about going viral. It’s about showing up. It tells people: I’m here, I know what I’m doing, and I can help you. That’s the kind of energy that builds long-term clients—not just followers.
But What Should You Even Blog About?
This comes up all the time: “I don’t know what to write.” The good news? You probably already have the content. You just haven’t called it a blog post yet.
Here are a few ideas Jessie and KP shared: